Orchard, Award Winning Iconic Mall opens to Sweet Smell of
SINGAPORE - Seated at the junction of Orchard
and Paterson Roads, at the prime site of Singapore's commercial
and shopping artery, ION Orchard, the Orchard Turn retail-cum-luxury
residential development, one of the most anticipated projects
in Singapore, has opened.
A Shopaholic Fantasy- Laid out over 640,000
square feet of nett lettable space across eight floors, and
with 335 shops, ION Orchard, will house a collection of global
flagship and concept stores of both established and new to-market
brands, covering the spectrum of fashion, lifestyle, entertainment
and F&B. Burberry, Dolce and Gabbana, Giorgio Armani,
Louis Vuitton and Marc Jacobs, are to name a few.
The mall will also be home to ten duplex flagship stores of
some of Singapore's most favourite international fashion brands.
Six of these luxury brand duplex stores comprise a combined
area of almost 50,000 square feet.
Speaking at a media preview of the mall's opening,
Ms Soon Su Lin, Chief Executive of Orchard Turn Developments,
said: "Our vision for ION Orchard was to create an experience
- an icon fitting of its unmatched location at the gateway
to one of Asia's most vibrant shopping strips. This vision
has now become a reality, bringing a renewed freshness and
energy to the surroundings."
"True to the multisensory promise
that the mall will offer; customized ION Orchard Signature
scents have been created and will be subtly diffused throughout
ensuring a complete and engaging experience
to any visitor."
"ION Orchard is committed to redefining
the entire customer experience," says Terry Jacobson,
Managing Director of AllSense Pte Ltd. "An architectural
masterpiece, it was a no-brainer they decided to extend the
traditional paradigm of sight and sound into the realm of
scent. Our sense of smell has been long been overlooked as
a decisive vehicle through which we as humans perceive and
interpret the world around us, perhaps because it is so automatic.
Our sense of smell is also the seat of our capacity for memory
and emotion - it is on this note we promise ION Orchard shoppers
a truly memorable experience!"
About CapitaLand Group (www.capitaland.com)
CapitaLand is one of Asia's largest real estate companies.
Headquartered and listed in
Singapore, the multinational company's core businesses in
real estate, hospitality and real estate financial services
are focused in growth cities in Asia Pacific, Europe and the
Gulf Cooperation Council (GCC) countries.
About Sun Hung Kai Properties (www.shkp.com)
Sun Hung Kai Properties (SHKP) is one of largest developers
in Asia, and its core business is in developing all types
of projects both for sale and investment. The company has
created some of the most memorable icons on the Hong Kong
skyline, including International Finance Centre - currently
the tallest building in the territory - and it is now developing
International Commerce Centre, which will soon reign as the
tallest structure in Hong Kong and the third tallest in the
About AllSense (www.allsense.com.sg)
With offices in Sydney, Australia and Singapore, AllSense
is a pioneer in the creation, deployment and measurement of
experiential media for brands and retailers. AllSense partners
with ScentAir Technologies Inc, a global presence in aroma
marketing solutions and scent delivery systems. With over
20,000 proven commercial placements in 82 countries and generating
over 1 billion scent impressions per year, household names
like Westin, Sheraton, Jimmy Choo and Lucky Brand Jeans rely
on ScentAir to deliver on the promise of a unique in-store
experience for their clientele.
Contacting SCENTAIR Australia:
For Sales Enquiries
For marketing or press-related information
ScentAir is distributed in Singapore by ALLSENSE
(Registration no. 200907493K)
10 Anson Road, #21-02 International Plaza, Singapore